Noticed
Build the Experience — Stage 05 Prototype · Extended
A relationship-timing engine for BD executives in international education. It reads three signals — recency, influence, and campaign relevance — catches the gifting moment before it closes, and lets Meera approve in seconds. The flow moves from the problem moment to the moment of peace.
Screen 01 · Entry pointThe Home Screen
2:14Noticed
Noticed M
Good afternoon,
Meera.
You have a minute. We've been paying attention — so you don't have to.

New Engagement

Start a new relationship signal, or add a LinkedIn URL.

Continue Engagement

Pick up where you left off.

2 actions waiting
No dashboards. No analytics. No noise.
Just two decisions.
She opens it between two meetings →
Screen 02A · New EngagementPriority Signals + LinkedIn Input
2:14Noticed
New Engagement
Add someone new
priority signals this week

Ranked by who matters to you — not by what's newest.

Top priority
Mr. Ansgar Heinrich
Institutional Partner · Freie Universität Berlin
Influence
96/100
Pulse
Quiet · 8mo
Campaign
Berlin
High influence, gone quiet. Don't let the silence fool you — this is the relationship to re-open now.
3 curated gifts — pick one
1

First-edition Bauhaus Berlin monograph. Speaks to the man, asks nothing back.

2

A Riesling from his home region. Warm and personal — a shared toast later.

3

A handmade pigment set. For the art lover in him — a rare touch.

2nd priority
Rajan Mehta
Consultant · GTS Education, Munich
Influence
92/100
Pulse
Active · 3d
Campaign
Germany
5-year work anniversary detected — the window is open this week.
3 curated gifts — pick one
1

A hand-bound notebook marking his 2020 cohort. A milestone, not a transaction.

2

An engraved fountain pen. Five years — something he keeps on his desk.

3

A curated Munich coffee-roaster set. Warm, local, personal.

She taps Heinrich — the quiet 96 →
Screen 02B · Continue EngagementRelationship History + Next Action
2:14Noticed
Continue Engagement

The moments you've already tended — and what's worth doing next.

Rajan Mehta
Consultant · GTS Education, Munich
Gift sent 28 days ago · Acknowledged — he responded warmly.
Next

His team just hit a placement milestone. A brief congratulatory note would land well this week.

Dr. Lena Fischer
Nothing to do right now — the relationship is warm. We'll tell you the moment that changes.
No history that doesn't matter.
No next action if there's nothing worth doing.
One tap. Done in 15 seconds.
Screen 03 · Resolution momentApproved — The Moment of Peace
2:15Noticed
Mr. Heinrich will feel noticed.
You didn't miss this one.
Compliance approved · German gifting limits checked · Delivery within 3 days.
We'll tell you the moment he responds.
You can put your phone down.
Peace — in the time between two meetings.
The flow

In plain language

Narrated before any screen was designed.

They open the product and see two calm choices — New Engagement and Continue Engagement — with a quiet badge that two relationship moments are waiting. No dashboards, no noise.

They tap New Engagement and get to a list of partner and consultant signals ranked by relationship importance, not recency — each with an influence score, an activity pulse, a campaign tag, the moment detected, and one specific gift recommendation with the reason it was chosen.

They do tap the highest-priority person — Mr. Heinrich, a quiet 96 — and approve the recommended gift, and the product responds with an automatic compliance and country-limit check that passes, queues delivery, and confirms in a single line.

They leave feeling relief and quiet peace — the product caught a moment they would have missed, and Heinrich will feel personally noticed.

Pre-submission review

The three questions

Reviewed before submitting.

1
Does this solve the problem in my Problem Statement?
Yes. The Problem Statement named two failures — vouchers that signal zero personal thought, and concierge booklets that delegate the human gesture — with a deeper cause: Meera never has the mental space to notice the moment, so the window passes and she defaults to a voucher. Noticed attacks that cause. It watches the signals, surfaces the moment before it closes, and recommends something specific to that person — while the gift still comes from Meera. It also defuses the comparison risk her small network creates: the influence score shows who genuinely matters, so she gives deliberately instead of sending something that could be read as “lesser.”
2
Would the specific person in my Desire Profile actually use this?
Yes. Meera's real constraints are time and political risk. The ranked signal list turns hours of manual tracking into one glance, and approval takes seconds between two meetings. The influence score removes the guesswork about who to prioritise, and the automatic compliance and country-limit check removes the anxiety that a gift might breach policy. Nothing asks her to become technical — she chooses a direction and approves. Every friction point in her profile has a direct answer in the flow.
3
What is the one thing that feels wrong? Fix it.
The confirmation screen originally ended the experience at delivery — but Meera's real goal isn't sending a gift, it's the relationship that follows. Ending on “queued for delivery” would quietly reframe Noticed as a logistics tool. The fix, now in the build: a single closing line — “We'll tell you the moment he responds.” It shuts the loop without adding a screen and reasserts that Noticed is a relationship engine, not a delivery service.
Noticed · Value Operator Playbook · Stage 05 · EMBA 6MBP102 — flow narrated in plain language before any screen was designed.
View the Figma prototype →  Â·  All versions & the brief →